When they see you on Facebook during lunch, they might see something a bit more fun and shareable. On Instagram they see a gorgeous photo of your product. Then while on the bus back home, they get to see your creative team doing something really fun for Tik Tok. You have an opportunity to engage with people the way that they want to be engaged with on that platform. Rather than them seeing the same thing four different times and saying, "Oh, I already saw this on LinkedIn", scroll, or "I saw this on Instagram", scroll.